Humans tend to lodge perfect pictures in their big brains but you know what they say ‘nothing in this world is perfect’.
Digital Marketing for everyone is all stars from far. Only when you commence your own digital journey you get to see those stars differently. This profession is capricious, it changes every alternate day.
To contemplate on the real working of internet marketing, let’s give a pause to strategies, trends etc today. Don your lens and discover expectations cum reality of Digital Marketing with me:
EXPECTATION 1: MORE VISIBILITY MORE BUSINESS
Often misunderstood concept is that to drive better results in digital marketing one needs to make his website more visible. Really? Are you going to buy a 50lac flat just because it is more advertised, more visible on every website and billboard?
I expect a ‘no’. We buy as per our requirements not as per visibility of the products.
That’s right making your product more visible is not the trick to gain profit. Marketers need to drive appropriate traffic and convert them into customers. Also, to keep the consumers bonded with your website provide them with an unmatchable user experience.
EXPECTATION 2: DIGITAL MARKETING IS RESERVED FOR BIG COMPANIES
Overestimation and underestimation, both are evils of the human mind. Digital marketing is not simply reserved for the posh, well- established companies. Digital marketing is for everyone. It works equally well for every start-up.
21st Century is online driven. You cannot run a business just offline. The first thing a viewer who is interested in your product does is to search it online. Hence online presence is mandatory these days and Digital Marketing shows the right way to do so.
EXPECTATION 3: SOCIAL CONTENT IS EVERYTHING
Amongst the rich lot of Digital Marketing tools, most advertisers stick to creating unique social content. Correct it dear.
Not unique social media content but a high- quality social media content is the key to success of your business online.
Be it an image, video, audio or blog post, make it rich and innovative. Just creating something unique doesn’t work. You must draw more attention towards that post. Hence better the user- engagement, better the response and better the business.
EXPECTATION 4: CREATING NEW IDEAS IS EASY AS A PIE
Oh no no, my friend you are wrong here. If you think coming up with new marketing ideas is easy you are mistaken. It is as difficult as pronouncing ‘Vivekananda’ for an American.
Internet marketers have to think out of the box for a compelling digital marketing campaign. But it demands time. You have to try, analyse and experiment the market. Often beginners take help of professional Digital Marketing companies to understand the market better.
EXPECTATION 5: DIGITAL MARKETING GIVES MORE EXPOSURE HENCE MORE CONVERSION
Yes, yes Digital Marketing is provides a broader platform to give more exposure to your product. Online, you can attract lots of viewers and engage them. But this exposure in no way guarantees a high conversion rate.
That is the reason why people often rely on digital marketing agencies to guide them about right strategies.
EXPECTATION 6: DIGITAL MARKETING PROVIDES HIGHER REVENUE
With an appropriate digital marketing is strategy your company may gain profits but more dollars… nah. No doubt, you can earn more money with digital marketing but only if you apply smart digital marketing strategies.
Apply the right techniques at the right place.
EXPECTATION 7: PAID ADS SPEEDILY INCREASE THE TRAFFIC
Yeah, maybe, somewhere…
I won’t deny the fact that paid ads amplify the traffic but to a great extent, well that’s not guaranteed. Paid ads only help the users to get more access but it’s in your and only your hand to improve content quality. Paid ads will show your product to the viewer. Now the viewer will only click on the ad if it is attractive. Digital marketers must sort it out themselves how to make the ad captivating.
Quite a tip I hope. Well then if you are planning to enter into the field of Digital marketing is, study its reality, study the above steps and proceed with a realistic approach.
No comments:
Post a Comment