Digital marketing is simply a way of advertising and marketing by means of electronic media. The world of digital marketing is changing every moment with a fast speed towards betterment and progress. Digital marketing involves a lot of strategies and tactics. The methods that are involved keep changing on a regular basis. That is becauses as new techniques are introduced, the world of digital marketing accepts it and keeps getting updated. To use digital marketing for your benefit, you must keep yourself updated with all the latest trends and technologies. This is the reason behind the significant growth of digital marketing over the past few years. With most of the companies and businesses going online, the scope of digital marketing has expanded. Digital marketing is becoming the most preferred way of marketing and has left behind traditional marketing.
So, if you are new to the field of digital marketing , you must know the basic fundamentals and important elements of digital marketing. In this post, we have created a list of fundamentals of digital marketing answers that you must know before diving into the field. These fundamentals are explained below.
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1. MAKE USE OF SOCIAL MEDIA
The scope of social media platforms can be of great use when it comes to the point of advertising your product or making people aware of your brand or services. Social media platforms enable a business to reach an audience across the globe. You can share information, videos and images about your brand or services on social media.
But, the impact of a video is far more effective than that of an image or some written content. It quickly catches the attention of the audience. You must create a good online representation of your brand on leading social media platforms like Facebook, Twitter and Instagram. Research says that 80 percent of the people on social media prefer watching videos rather than reading articles or blogs.
2. FOCUS ON MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE
Machine learning and artificial intelligence are two very crucial parts of digital marketing that you must pay attention to. Both of them are two separate entities but eventually complement each other. The tools of Artificial intelligence helps streamline processes and make businesses more effective and efficient. Research says that 97 % of leaders believe that the future of digital marketing relies on the coordination of digital marketers and machine learning based tools.
3. PREFER MOBILE APPS
Mobile technology is the latest innovation yet the most preferred and used by the public in the present scenario. It is one of the most important and effective tools for digital marketing , as well. As most of the users make use of smartphones and androids, a mobile responsive website can help your business grow faster. The top mobile apps that can be useful for digital marketers are HootSuite for managing social media, Flipboard for inspiration and Google App for all other work related needs.
4. OPTIMIZE YOUR SITES FOR MOBILE DEVICES
Your digital marketing strategy must include mobile technology as well. According to the latest Google Algorithm, if your website is not optimised for mobile devices , Google may charge you a penalty.
Nowadays, mobile phones are the most used and preferred devices on the globe. Also with the upcoming years, mobile video consumption will increase by more than 30 %.
5. FOCUS ON SEO AND VOICE SEARCH MORE
Voice search has gone up exponentially over the past few decades , so it is very important for your digital marketing strategy to understand these developments and make use of it. Research revealed that 40 % of adults depend on voice search everyday. There are many voice search strategies that your business can make use of for the improvement of your voice search readlines.
With the excess usage of voice search, it is very necessary to keep up with the stats so that you get yourself prepared and ready for how these advancement will affect the industry.
6. FOCUS ON CUSTOMER FEEDBACK
The best way to build your business is interaction with the customers. Customer feedback is a great way to make your brand popular or grow your services as it gives you an opportunity to know what customers think about your services and it helps you to overcome the shortcomings as well.
The procedure of winning new customers and retaining the old ones is becoming harder because of the competition in the market. But by interacting with your audience with the help of emails, surveys and ratings you can know about your strengths and weak points.
7. REVIEW YOUR CONTENT MARKETING FUNDAMENTALS
Content marketing helps a business to improve its conversion because it enables you to connect with your customers and increase your leads. To make an educated purchasing decision , you need to provide customers the relevant information about your brand. The information you provide is a part of content marketing. Today, content marketing is the most effective tool. Content marketing has come a long way and has seen a massive technological evolution.
Fundamentals of digital marketing google answers also include content marketing , SEO, social media marketing and email marketing. To attain more visitor participation, the content you deliver on your website must be high quality, original and engaging. If your content is engaging , visitors will spend more time on your website and it will increase lead conversions.
8. PAY PER CLICK ADVERTISING
To drive traffic towards your website , PPC , which is a model of internet marketing where advertisers pay a fee every time when their ad is seen, and is the best way to get your adverts showing for the public who are searching for your products and services. PPC campaigns are set on the basis of keywords. Thus, it is very essential to do some keyword research on what keywords best describes your product and services, which may require some testing with your PPC campaigns.
FINAL WORDS
To summarize, the marketing world is ever-changing and you need to keep yourself updated with the latest trends and tactics , and keep making changes in your marketing strategy. The above fundamentals are of great importance, while crafting your marketing strategy, you must keep them in your mind.
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