Best Digital Marketing Agency In Lucknow which promises you to grow your business through SEO, Social media services, PPC .
Google shopping is 2020’s most popular hangout destination!
Ladies and gentleman, oldies and kiddos are all about comfort and minimal work. Now where else apart from Google can they find it?
Since Google is the answer to everything these days, it is obviously a solution for shopping too. Being an e- commerce retailer you must be aware of how powerful Google shopping ads are.
Google shopping ads is one speedy platform to get high conversion directly from Google SERPs, that is, Google Search Engine Results Page. Digital marketers need to be intelligent while playing with Google shopping ads. Here is an illustration of few hacks to create your own Google shopping ad campaign:
WHAT- WHERE- HOW- WHY
Talking about the ‘what’ part, Google Shopping Ads are products listing ads. They are featured across Google’s search as well as across shopping results. Google shopping ads incorporate detailed information of one’s product.
Furthermore, Google shopping ads are placed parallel to text ads. This helps the viewers to get a complete range of products even before they search for it. The top 4 places where you might see your Google ads are:
The Shopping tab on Google Search;
Google Search, next to search results or above them;
The Google Display Network;
Google Search Partner websites (if your campaign is set to include search partners).
Google Shopping ads come with immense benefits. Some of its perks are:
Enhances engagement of prices, reviews and any special promotion;
Promotes the product visually;
Assists in gathering upper funnel awareness and also converts lower- funnel viewers;
Without the help of keywords online marketers get to feature their product on top of Google’s SERP.
Next on list is the working of Google shopping ads campaign. The process may seem a bit intricate but the logic is simple. You have to get familiar with 2 notions: Google Merchant Center and Product Data Feed; mingle them and just wait for the revenue.
Here is how it works:
Google merchant center is amongst the various ways to grow business digitally. Herein marketers can easily upload the details of their products through products data feed. This, in turn, is used in Google’s product advertising channel.
Product data field, on the other hand, is a file with various mandatory as well as optional fields. It is uploaded in text (.txt) or XML (.xml) form. These fields include:
Product ID; title; image link; description; price; GTIN; availability and MPN.
The one and only task of marketers trying to create shopping ads.
Campaigns is to blend Google Ads and Google merchant center together. Once you have set up your Google Merchant Center account and uploaded your feeds you can approve a link request between Google Ads and Merchant Center account. This will eventually transfer your data to Google Ads for the sake of advertising campaigns.
The steps to link up Google Ads and Google Merchant center are:
Click on ‘Account linking’, a three- dot icon, in your merchant center’s account;
Select ‘Google Ads’;
Search for the Google Ads customer I.D under ‘your Google Ads account’.
Lastly, just click on ‘link’ and your work is done!
OPTIMIZING PRODUCT FEED
Amongst thousands ways to promote local business online an easy one is to optimize your product feed. Scroll down to know some useful tips to maintain a high quality product feed:
Name– Quirky name is the keystone to attract customers. Google uses the name of your product to boost your shopping ad. Hence, list down the necessary keywords and craft a compelling name for your product through its help.
Image– Explore your creativity by choosing the right image for your product. Images build a quick and long- lasting impact on customers so it better be goooood. And check the guidelines before using any image.
Merchant promotion– Merchant Center has the provision of merchant promotion whereby you may post offers on your products. It steams up the viewer’s urge to buy more. Discounts, free shipping and free gifts are some of the most common offers.
Google product categories– Product Categories are automatically assigned by Google through its product taxonomy. They work behind the curtain to lend more relevancy and visibility to your product. Apart from product categories, there is Product Type. Here the online advertisers have to define and fill values on their own.
Product Description– Description of product is a necessary tool. It is here that Google will search for appropriate keywords. Include only the necessary details with a limit of 160- 500 characters.
Custom labels- This one is an advanced filter through which marketers breakdown their product groups under: brand, category, product type, ID etc. Custom labels play a major role in developing shopping campaign bidding strategies. There is a limit up to 5 to create custom labels such as custom_ label_0, custom_label_1 and so on.
ADVANCED STRATEGIES
Now that we are discussing shopping ads campaigns it will be fruitful to know how you can use advanced strategies to create shopping ads campaigns. You can do so by following the steps enlisted below:
Sign in to your Google Ads account.
Click ‘Campaigns’ on the left hand side of the page menu.
Then click the plus button followed by clicking the New campaign.
Next step will be to choose “Campaign Type”. You have to select Shopping and then click Next.
Optimize your advertising settings like Merchant Centre Account, Bidding Strategy, Budget, Devices, Location & Network.
Save & continue.
The next big step is to create an Ad group.
Select an Ad group type amongst Product shopping ads, showcase shopping ads and local inventory ads.
Beginners may simply select the product shopping option.
Type in your Ad Group name and click Save.
Jump on to the product group tab. Here you will see the “All Products” group. It consists of all the products you have submitted through feed in your Merchant Center account and that’s the finale!
SPLITTING:
Well the formal procedure of creating ad campaigns is completed but to grow business digitally marketers can further break down their product. The ‘All Product’ group has complete information about the product. You can split it into categories, product type, ID, channel, brand etc. It will certainly develop clarity and give potential to your website.
Scan the above points and sell your product with the right strategy because an intelligent sale is a happy sale!
Looking for a Creative, Result Oriented, Data & ROI Driven Digital Marketing Agency in India Lucknow for your Brand or Business. Connect with us.
No comments:
Post a Comment