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With increasing competition, the realm of the paid search has left no choice for the digital marketers rather than to boost up their strategies to stand strong in the competition. Here, is a list of top 10 paid search trends 2020 that you must know. In order to beat the competition, as a digital marketer , you must be updated on the PPC tactics and paid search trends 2020. So, with not wasting your time further lets just directly dive into the trends.
HOW GOOGLE PAID SEARCH UPDATES ENHANCE YOUR ONLINE PRESENCE?
There exist no digital marketers that have not heard about the GoogleAds but only a few of them know how to exactly make use of it. Google Ads is basically Google’s PPC advertising system. It was formerly known as Adwords. It is one of the most helpful and important tools for digital marketers because it helps them to boost their online presentation by allowing all kinds of businesses to bid on specific keywords for their clickable ads to appear on Google’s search results. Also,you must stay updated Google adwords latest updates 2020 in order to make the best use of it.
In order to attain quick, highly targeted and measurable results , Pay Per Click marketing has proven to be the best. In comparison to SEO, paid search ads work even faster. Rather than using SEO to increase traffic to your website , you can go for a well optimised google ad campaign to get your brand secure the top spot in the search results rankings. Because Google paid ads work much faster than SEO.
LIST OF THE WAYS BY WHICH GOOGLE PAID ADS HELP PROMOTING YOUR BUSINESS-
It offers advertisers to use multiple keywords at the same time.
With the help of Google Display Networks, you can hit a broader audience and can increase your brand awareness.
Moulding the intended market to the purchase funnel.
Increasing ad visibility to a better quality,target audience.
It enhances the remarketing efforts on the basis of pages visited by the user.
TOP PPC TRENDS 2020 :
1. Audience Segmentation
You can not expect one shoe size to fit in all feets. In the same way, one single strategy is not meant to work on people with different goals and aims. Based on the interests, demographic and brand interaction of the audience , Google Ads provides you the ability to target customers of different sections. Segmenting your audience is the best way you can achieve their trust and eventually it will also enhance your brand’s reputation.
2. PPC Automation
If you want to increase your brand’s online performance, you must know how to use the PPC tools in order to gain advantage. The main key is to improve your paid search strategy. You can make use of the tools for the smallest tasks that contribute to your PPC marketing efforts. Also, you can build light weight automations using ad scripts, alerts and rule engines.
3. Voice Search
According to the experts, almost 50 % of the searches on the internet were voice searches. That simply indicates that you need to optimize Google paid search content for the voice enabled queries. One thing you need to know is that voice search is more communicative and makes use of long keywords. If you target both traditional and voice search marketing then it can affect your business in a very progressive way.
4. Visual Search
Unlike the voice and text search, visual search includes search with pictures. The value of visual search can be simply known on Instagram, Pinterest and Amazon. To keep up with the pace , create a photo catalog of your services.
5. PPC & SEO Integration
If you analyze your top performing ad copy, you can simply integrate your PPC and SEO strategies. In order to boost your paid search tactics you can also make use of long tail keywords.
6. Marketing in Virtual Space
Virtual reality advertising helps users to understand and see products from different angles. This market ensures great opportunities in the search advertising market. It also helps in lifting the buyer’s journey which a creative marketer must focus on.
7. Increment of search CPCs
According to the experts, the cost-per-click will constantly keep increasing until and unless we reach a saturation point which further offers no profit. So, you must get ready to maintain your ad budget and expect more competition in the search engine results.
8. Increased social media platforms
Social media can be used as a very effective tool by digital marketers as 90 percent of the audience they wish to target is on social media. Statistics states that about 3.2 billion people use social media across the world. So, the PPC marketers must accept the multi platform trend. You should expand your research by creating ads on social media platforms like Facebool, Twitter, Instagram, Linkedin and many more.
9. Smart Bidding
Smart bidding makes use of machine learning to optimise user intent by saving time and improving the performance of the campaign. The paid search campaigns make use of artificial intelligence (AI) aimed towards a certain goal like increasing conversations, outranking searches and augmenting cost per acquisition (CPA).
10. Focus on Brand Affinity
With the advent in technology, the users have become way more focused and wise which is making digital marketers to focus more on Brand Affinity. There are some indicators which demonstrate brand affinity by the users. Those indicators include a chance of referring to the brand to other users, they may stick to the brand for longer terms.
FINAL WORDS
Make changes in your way of acquiring new customers and targeting audience. Apply these trends into your strategies and see your business growing at a great rate. The PPC tactics that we have shared in this article can help you attain a new standard of growth in your business. Always keep yourself updated about the new changes, trends and information about the world of Digital Marketing.
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